My name is Andrea, a beauty, fashion, and lifestyle content creator with a passion for self-care, informed beauty choices, and healthy living. I spent 15 years at Macy’s headquarters as a buyer’s assistant and later a media buyer, gaining deep insight into beauty, fashion, and consumer trends.
In 2009, I pivoted into entrepreneurship, and by 2011, I began creating content in the beauty and hair space, sharing my knowledge with my community. I saw a gap in content for women like me—those who love professional skincare, haircare, and beauty treatments but also want effective ways to supplement their routines at home.
I believe looking and feeling our best shouldn’t come with an unrealistic price tag. Whether it’s skincare, haircare, fashion, or lifestyle, I share tips and tools to help women elevate their routines while making confident, stylish choices. By mixing high-low fashion, curating polished looks, and educating women on proper skincare, I show that great style and healthy skin come from knowledge and confidence, not cost. I love partnering with brands that share this mission—those who emphasize accessible beauty, confidence-boosting fashion, and intentional, attainable self-care.